What’s the opportunity?
Are you passionate about customer acquisition, growth and data? Are you a digital marketer who has managed user acquisition channels at a B2C startup?
We’re hiring a Director of Marketing who will manage a $500k annual marketing budget to generate at least $1 million in annual recurring revenue and help us transform the insurance industry to be more affordable and transparent for all.
YouSet revolutionizes the insurance industry by combining technology, data and human expertise. We’re on a mission to build the most efficient and most loved insurance platform in Canada.
In less than 4 minutes, our powerful technology screens the market to help you save 29% on average on your home and car insurance and get you covered instantly, online.
To date, we’ve helped over 50 000 users shop for their insurance with an average of 4.9 stars in online reviews.
What will you be responsible for?
-Defining and executing the growth strategy of the company with the support of the management team.
-Growing our user base across Canada through Facebook Ads campaigns and other scalable marketing channels to ensure continuous optimization of CAC/LTV ratio.
-Being our first full-time marketer with resources to hire key internal and external individuals to build our marketing team around you as we grow.
What type of person are you?
-Results-oriented: you’re focused on your growth objectives and work steadily to achieve them.
-Motivated: you’re entrepreneurial and you don’t hesitate to roll up your sleeves with a “let’s get it done” attitude.
-Analytical: you love experimenting, base decisions on data and can quickly connect the insights to make decisions.
Do you have what it takes?
- You are a data-driven digital marketer with 4-7 years of experience, having successfully managed user acquisition channels such as Facebook Ads, SEM, SEO, affiliate marketing and email marketing in the B2C space.
- You have strong technical capability with in-depth understanding of digital marketing tools, including Google Analytics and Google Tag Manager.
- You have written and oral communication skills in English and written and oral communication skills in French is a plus.
- You are motivated to come build the future of insurance with us!
What’s in it for you?
This opportunity is for a full-time position in a high-growth startup, with increasing responsibilities as we grow.
Do you picture yourself working with us? Don't miss your chance and apply today!